Having a defined Paid Advertising strategy is critical to the succuss of the campaign. If there is no plan in place, it will fail.
The word copy is one of the most important parts of a successful ppc campaign. Let us be in the driver's seat to craft the perfect strategy.
Uh yes, optimization. Without optimizaing the initial strategy the ROI will not be as great. A great PPC campaign is optimized on a weekly basis.